Top 10 social media websites :
Social media sites are stuck in a never-ending musical chairs game.
Every year, changes in global trends, the whims of a fickle public, and the arrival of new players cause the most significant leaderboard on social media to shuffle.
Not only are these changes "generally quite interesting" to observers of the industry, but astute digital marketers can also benefit greatly from them.
Understanding the extent to which each of these platforms penetrates the worldwide online community is essential for your business's social media marketing plan. Likewise, figuring out other subtleties about the platform's expansion is important.
1. Facebook :
Head office: Menlo Park, California.
Established: 2004.
3 billion active users each month.
Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, Andrew McCollum,
and Eduardo Saverin were the founders.
Revenue: It's unknown how much money Facebook brings in.
Facebook is still very much in use today, despite the fact that it may not be the innovative new platform it once was and may even have lost appeal with younger users.
First, let's address the obvious options. Despite its numerous shortcomings, Facebook remains the most widely used social media platform globally.
It's the place to go if you want to easily connect with most of the people from your current or past lives, as it has over 2.95 billion users. Facebook Marketplace has surpassed Craigslist in popularity as one of the most popular local marketplaces for buying and selling goods.
Think about utilizing Messenger chatbots for individualized communication, creating or joining specialized communities on Facebook Groups, or utilizing live video to promote audience engagement in real time.
· Facebook Marketing: A Comprehensive Guide for Novices
· A Beginner's Guide to Facebook Advertising
· Facebook Marketing's Top 10 Benefits for Your Company
Website : https://www.facebook.com/
2. Instagram :
Head office: Menlo Park, California.
Commenced: 2010.
2 billion active users each month.
Founders: Mike Krieger and Kevin Systrom.
Revenue: It's unknown how much money Instagram makes.
Instagram is a social media platform that is great for influencers, coaches, and businesses that sell products.
Instagram, which debuted in 2010, rose to prominence as the most popular image-based and visually-rich social network. Its popularity and reach have only increased since then, and now people can use it to conduct research on any topic related to their lives.
Instagram is definitely the best social media platform for you if you like to browse eye-catching photos and brief, evocative videos. Interestingly, 57% of Americans in the 25–30 age range have an Instagram account.
Additionally, with over 68% of Instagram users under 35, the platform is a goldmine if that's your target demographic.
· The Optimal Moment For Instagram Posting
· How to Increase Your Instagram Following
· How to Develop a Content Strategy for Instagram
Website : https://www.instagram.com/
3. Twitter :
Head office: San Francisco, California.
Initiated: 2006.541 million active users per month as of July 2023.
The founders are Noah Glass, Biz Stone, Evan Williams, and Jack Dorsey.
Revenue: projected to be $3 billion in 2023.
Twitter has undergone significant changes since Elon Musk, the CEO of Tesla, acquired the company in October 2022 for $44 billion, including a rebranding as "X."
During his tenure as CEO, Musk also shut down several bot accounts, introduced Twitter Blue (now X Premium), a paid monthly subscription service that attached a price tag to verification, and launched a service that pays creators a percentage
of the money their subscribers generate. Another network that has seen a great deal of un favorable press is X. But X is an unparalleled resource.
if you're looking for breaking news, real-time reactions, and access to your favorite sports stars, celebrities, and journalists.
If you come across any excellent videos, you can even save them from X. Additionally, this platform has raised the character limit for X Premium users to 25,000.
Enter dialogues, add value, share both your own and other people's content, and participate. Just keep an eye on the app and your user base to make sure your investment is yielding results.
· 21 Things You Should Tweet About Your Brand or Business
· What To Tweet: 24 Inspirational Ideas
Website : https://twitter.com/?ref=buffer.com
4. YouTube
Established: 2005.
Headquarter: California's San Bruno.
2.5 billion active users each month.
Revenue for 2022 is $29.24 billion.
Steve Chen, Chad Hurley, and Jawed Karim are the founders.
As the leading social media platform for original videos, YouTube remains undisputed. Currently, with 2.5 billion active users each month, it is the second most popular platform.
Google's Q4 2022 earnings show that YouTube ads brought in $29.24 billion in revenue for the company that year. It's important to remember that revenue from non-advertising sources, such as subscription fees from services like YouTube TV and YouTube Premium, is not included in that figure.
The website was made open to all videos due to the (fairly understandable) lack of response; this move would ultimately make Steve Chen, Chad Hurley, and Jawed Karim multimillionaires.
The business overcome many legal and technological challenges to become the most popular video-sharing platform globally and the subject of a $1.65 billion acquisition by Google. All of this by November 2006, a mere sixteen months following its formal debut.
YouTube has everything, whether you're interested in DIY hacks, gaming streams, beauty tutorials, or educational content. YouTube is the platform to focus on for brands looking to make the shift to content marketing that revolves around videos.
· The 30 Most-Subscribed Users on YouTube
· An Overview Of YouTube Marketing For Novices
· The Whole Instructional Guide For YouTube Video Marketing Novices
Website : https://www.youtube.com/
5. Snapchat :
Headquarter: California, Los Angeles.
Initiated: 2011.
750 million active users per month.
The founders are Leo Noah Katz, David Kravitz, Daniel Smith, Bobby Murphy, and Evan Spiegel.
Revenue for 2022 is $4.6 billion.
If your target demographic is younger, Snapchat is a platform you should think about using. Establishing connections with millennials and Gen Z users is made easier with this social media platform.
Snapchat is primarily used by young people as a hangout. Sharing self-destructing photos and videos is the main focus of the website, but there are other gamification elements and a messaging tool as well.
Though not nearly as much as users of TikTok and YouTube, the average Snapchat user spends 19 minutes a day on the app, which presents a window of opportunity for brands to reach and engage with them.
Furthermore, Snapchat is quietly gaining traction even though it may not receive as much attention as platforms like Instagram and TikTok. The company revealed that since launching its premium subscription service, Snapchat+, it has acquired 5 million paying customers who are prepared to pay for access to premium features.
· Snapchat Marketing: A Comprehensive Overview
· Ten Ways to Use Snapchat for Businesses
· 25 Amazing Snapchat Facts You Were Aware Of
Website : https://www.snapchat.com/
6. Pinterest :
Commenced: 2010.
Head office: San Francisco, California.
465 million active users each month.
Ben Silbermann, Paul Sciarra, and Evan Sharp were the founders.
Revenue for 2022 is $2.8 billion.
Similar to Instagram, Pinterest is a visual-focused social media network. Pinterest
is the source of everything from mouthwatering recipes to DIY projects, wedding inspiration, fitness routines, and recipe ideas.
Pinterest is the ideal platform if your brand is interested in visual storytelling.
Remarkably, women make up 60% of Pinterest users. It makes sense to devote
time to Pinterest social media marketing if the majority of your audience is female.
Among the greatest social media apps is Pinterest. It's best described as a website for bookmarking images, though it can also handle videos and GIFs. You have the ability to follow users and boards, add images to your private or public boards, and leave comments on pins.
Additionally, Pinterest has shown to be an effective marketing tool. Eighty percent of weekly Pinners have found a new product or brand on Pinterest, and eighty percent of Pinners use the platform as inspiration before making a purchase.
· How to Use Pinterest in Online Retail
· 12 Ways to Increase Pinterest Growth
· Pinterest Ads: The Complete Guide: Types, Specifications, and Tactics
Website : https://www.pinterest.com/
7. WhatsApp :
In 2009, Brian Acton and Jan Koum, two former Yahoo employees, founded WhatsApp. Even after Facebook purchased it in 2014, it continues to operate as a separate entity. Anyone with a regular cell phone number can download the app and use it to send and receive images and videos, as well as to communicate via voice and video calls.
Approximately 60 billion texts are sent via WhatsApp every day, and 1 million new users sign up for the service every day on average.
This platform, which was first developed for interacting with friends and family, now provides a WhatsApp Business application and WhatsApp Business API for setting up company profiles.
Using this chat tool, brands can present their catalogs and provide prompt customer service. Nor is that all. WhatsApp has no ads, in contrast to most messengers.
Only three social media sites have more than 2 billion users, and WhatsApp accomplished this feat in 2020. In just four years, the app has added one billion users, demonstrating an incredible growth rate!
Website : https://www.whatsapp.com/
8. Linkdin :
In 2009, Brian Acton and Jan Koum, two former Yahoo employees, founded WhatsApp. Even after Facebook purchased it in 2014, it continues to operate as a separate entity. Anyone with a regular cell phone number can download the app and use it to send and receive images and videos, as well as to communicate via voice and video calls.
Approximately 60 billion texts are sent via WhatsApp every day, and 1 million new users sign up for the service every day on average.
This platform, which was first developed for interacting with friends and family, now provides a WhatsApp Business application and WhatsApp Business API for setting up company profiles.
Using this chat tool, brands can present their catalogs and provide prompt customer service. Nor is that all. WhatsApp has no ads, in contrast to most messengers.
Only three social media sites have more than 2 billion users, and WhatsApp accomplished this feat in 2020. In just four years, the app has added one billion users, demonstrating an incredible growth rate!
LinkedIn is a social media site with a lot of focus. As a result, it offers countless opportunities to network with a select group of experts who can significantly impact your company.
· How to Market Yourself on LinkedIn
· LinkedIn Advertising: A Comprehensive Guide for Novices
· 5 Expert Suggestions to Enhance Your LinkedIn Marketing Campaigns for B2B
Website : https://www.whatsapp.com/
9. Reddit :
Established: 2005.
Head office: San Francisco, California.
430 million active users per month.
Aaron Swartz, Steve Huffman, and Alexis Ohanian were the founders.
Revenue: an estimated $400 million.
Reddit describes itself as “the front page of the internet,” and it is among the top 20 most visited
websites based on Alexa rankings.
We are unable to determine Reddit's exact yearly revenue because it is not a publicly traded company and is not required to reveal its financial information. However, the company reported hitting $100 million in quarterly ad revenue in mid-2021; therefore, we can assume it's roughly $400 million based on this.
Reddit, which bills itself as the internet's front page, is a combination discussion forum and content
submission website. Voting on posts allows users to affect what is popular at any given time by upvoting and downvoting them.
Before entering any subreddit and attempting to pitch their products to members of the community, brands should exercise caution.
Establishing a proper tone early on is essential because observers won't hold back when criticizing and calling out anything they believe to be false.
If you participate carefully and with sincerity, Reddit can be a fantastic tool for brand promotion.
· An Overview of Reddit for Novices: How to Get Started and Succeed
· The Top 43 Subreddits For Marketing Experts
· How to Begin Using Reddit Advertising: Essential Information
Website : https://www.reddit.com/?rdt=48715
10. Threads :
Head office: Menlo Park, California.
2023 is the launch year.
100 million active users per month as of 2023.
Zuckerberg is one of the founders.
Income: Not specified.
The creators of Instagram also created Threads, a new kid on the block that ebuted in July 2023. The text-based application was created to rival X,
which was formerly known as Twitter.
Though you need to have an Instagram account to sign up for Threads, it looks and works pretty much like X (formerly Twitter).
The good news is that Threads seems to be drawing users in by sticking to its plan to foster a welcoming community and steering clear of the extremely
political environment that can be found on X.
Threads is definitely worth testing if your brand is eager to try out a new platform or is searching for an alternative to X (formerly Twitter).
Because of its integration with Instagram, if you have a vibrant and active Instagram community, you may be able to grow your following quickly.
· Threads: What Is Instagram's New Social App?
· 68 SEO Professionals To Watch On Threads
Website : https://www.threads.net/login
